Adjunct Lecturer | Basics of Business, Social Studies
A holder of MSc in International Business Management from Heriot-Watt University in UK, Tracy’s experience spans from marketing at many UAE-based businesses (Al Hilal Bank, Sharjah Art Foundation, Emirates Red Crescent) to lecturing at world-renowned universities in the UK and the UAE. Her area of academic expertise covers: International Business, Marketing, International Marketing, Social Media Marketing, Corporate Strategy, Financial Analysis, Operations Management Strategy and Economics. She is an enthusiastic and motivated individual who is committed to a career in the field of marketing. Tracey has completed her undergraduate studies in Neuroscience and is now focused on researching the applications of Neuro-marketing in product development, customer relationship management, social media, product placement, merchandising, events, advertising and advertising designs.