HOTEL ASSET MANAGEMENT

Course Contents

  • Evolution of the Hotel Industry and Key Events
  • History and Evolution of Hotel Asset Management and Ownership
  • The role and current state of the Profession of Asset Management
  • Macroeconomic Trends, Hotel Industry Structure and Investment Cycle
  • Key Industry Trends Impacting Hotel Asset Performance
  • Asset Management Process: Asset Management Cycle and Plan
  • Buy-Sell-Hold Decisions
  • Principles of Hotel Investment Decisions
  • Structuring Hotel Investments
  • Investment and Operating Performance Tools
  • Understanding Revenue and Channel Management: Key terms, tools and ratios
  • Understanding Hotel Management Contracts
  • Understanding Hotel Franchise Agreements
  • Understanding Capital Expenditure Decisions and Planning

Learning Objectives

The course will provide participants with a foundational understanding of the profession of Hotel asset manager and his/her role of having the fiduciary responsibility to manage the lodging investment to meet the specific objectives of ownership. At the heart of effective asset management is the maximization of investment value through measurable profit creation and preserved capital growth. The course will include lectures, assignments, and cases to expose participants to the latest analytical tools and techniques asset managers use create value for hotel enterprises.

Teaching Approach

  • Lecture/discussion
  • In-class assignments
  • Mini case study/business analysis
  • Application case study
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