Course Description

Telecommunications is one of the fastest growing and most competitive industries in today’s world. How to position, develop and measure brands determines the success or failure of companies. Due to the intangible nature of telecommunications products, their development, communication and distribution are inter-related and demanding tasks. During the course students will get hands-on experience from an industry expert as well as marketing insights by conducting topical case studies.

Learning Objectives

Develop knowledge of the marketing tools and their efficient utilization to maximize business results in a dynamic and competitive environment. Understand and be able to integrate new media developments into the classical marketing tool set.

Teaching Methods

The course uses a variety of learning tools to explore the marketing mix and its implications. This includes lectures, case studies, discussions, group projects and presentations.