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MODUL University Dubai is an international organisation for research and education offering a wide array of programmes (BBA, BSc, MBA, MSc) in international management, new media technology, tourism and hospitality, public governance and sustainability development.
Additionally, MODUL University offers a foundation programme for aspiring students who require the essential preparation for a smooth transition into any of MODUL’s bachelor programmes.
MODUL University has a strong academic foundation along with the commitment to sustainability and innovation, which are key drivers of long-term success.
Combine practical and personal demands of the professional world with principles of a scientific education
Duration: 3 years / 6 semester
Intake: September 2017
The Bachelor of Business Administration in Tourism and Hospitality Management offers students the choice to major in Event Management, Tourism Management or Hotel Management.
The focus of the major in Event Management* is to equip students with the necessary skills and knowledge to design, deliver and assess dynamic events, differing in scope and across a range of purposes. Building on the fundamentals of business administration and management covered in the common body of knowledge, students develop their capacity to think creatively and critically to design, develop and stage innovative and successful events. The courses are designed to cover the entire events cycle: From the inception of an idea or concept to the operationalization thereof, including professional project management, the staging phase of an event and the post-event assessment and critical impact analysis. Principles of sustainable event management are paramount in our approach to the topic and are intertwined with professional acumen across the specialization.
*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management with a major in Event Management
The importance of the tourism industry is indisputable when it comes to employment and overall contribution to the global economy. Yet, at the same time, destinations nowadays are faced with many challenges that their managers must be able to deal with if they are to ensure long-term viability. Managers must have a clear understanding of the strengths and weaknesses of a destination to enhance competitiveness and create a basis for effective promotion and overall growth.
The focus of the major in Tourism Management* is intended to tackle the core domains of tourism management. The key topics that are introduced concern the managerial decision making in destination management organizations (DMOs), development of tourism products, understanding tourism policy, tourism demand analysis and forecasting, as well as the integration of information technology and the concept of smart destinations. Students will strengthen their analytical skills by working with the actual destination data and by learning how to interpret and relate empirical results to practical implications for the industry.
*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management with a major in Tourism Management
Internationally, the hotel and catering industry is known as being highly dynamic and largely resilient to economic waves. This sector has been a reliable provider of unlimited career opportunities, with ever growing expectations regarding the knowledge and skills required of the workforce in middle and upper management positions. Despite the phenomenal growth the hotel and catering industry has experienced in the last decade, the current challenges are evident: Traditional business models are questioned and hoteliers are pressured to keep up with developments in technology. Customers are informed about prices, products and competition better than ever before and thus become more demanding. Additionally, institutional investors have entered the playing field, asserting pressures on owners to generate an acceptable return on investment. The hospitality industry has long been perceived simply as a peoples’ industry with a main focus on effective service delivery. Without question, the social aspects of the hotel industry are still prevailing, yet the managerial challenges of this profession have gained in complexity.
In the major in Hotel Management* students will study the industry with a particular focus on the supply side. Covering the asset life cycle of a hotel, students will devise and plan a hotel project in all facets. Current and emerging business and management models are analyzed and the hotel performance is monitored. Finally, students will operate their own hotel in a simulated environment, competing against each other and challenging their own innovation and entrepreneurial capabilities.
*title of degree on Diploma: Bachelor of Business Administration in Tourism & Hospitality Management with a major in Hotel Management
To enrol in a Bachelor (UG) Degree programme, students should successfully complete their secondary studies and submit a high school leaving certificate or equivalent.
English Proficiency Test Requirements
All applicants whose first language is not English must provide proof of their English proficiency level B2 according to the Common European Framework of Reference for Languages through one of the following tests taken within the last two years.
Students must obtain a score of:
Transfer of Credits
Credit transfers from national and international universities are considered on the basis of how relevant prior coursework is to the course syllabus at MODUL University Dubai. The grades achieved, the level and language of the course and the number of credit hours (ECTS) will also be considered.
Upon submission of a transfer credit application, kindly contact your admissions officer for more information.
|Programme||Coverage||High School Grade||Continuation to next year|
|Undergraduate Programme||50% - First Year||90% and above||CGPA greater than or equal to 90%|
|Undergraduate Programme||25% - First Year||Between 80% and 89.99%||CGPA between 80% and 89.99%|
|* Academic Scholarships apply only against eligible curricula. Kindly contact your admissions officer for more information.|
Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirates of Dubai by all public and private entities for all purposes.
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