Economics of Recreation, Leisure & Tourism
The course aims to help students gain an understanding of economics as a field of study and gain a capacity to consider issues from the perspective of tourism. Students will obtain an understanding of basic concepts and principles of economics, obtain knowledge of major aspects of economic systems, develop a capacity to think analytically and learn how to discuss and write effectively about economics. They will learn how tourism can be managed in order to maximize potential benefits and minimize possible costs. Upon successful completion of this course, students should be able to identify and evaluate trends in tourism demand and to understand and assess the impacts of tourism on local economies.
Tourism & Hospitality Business Analysis (LS)
This course is intended to give an overview of the tourism, hospitality and leisure industry, to get an insight into tourism and hospitality research and to explore topics relevant for the tourism and hospitality industry.
The course focuses on the basic concepts and definitions of tourism and hospitality, its international significance and development. Special characteristics of the tourism and hospitality industry are presented and discussed. Furthermore, an introduction to tourism and hospitality research is given.
Latest Trends in Tourism & Hospitality (SE)
The students will be informed about the current situation in the tourism and leisure industry, as well as the latest trends and developments.
For every unit, will invited speakers whom will elaborate on a topic of their expertise, pointing out the latest developments in those. Topics of guest speakers (examples):
- Trends in Leisure and Business Events
- Branding and Hotel Brands
- Wine and Tourism
- CSR in Tourism
- Human rights and tourism
- Sustainable tourism development
Hotel Property Development & Project Management (LS)
The course aims to help students to gain an understanding of hotel project development. All topics will be briefly introduced but reading and research is also necessary. The different levels and stages of development will be highlighted. We will look at the different stakeholders (guests, developers, architects, designers, investors, hotel management, and region) their interests, and how to integrate them into a specific project. Excellence in project development means combining high standards of quality in architecture and functionality with economic efficiency.
Destination Management (LS)
This course will give students a basic understanding of the tourist destination system, the development, management and marketing of tourist destinations and the roles of destination management organizations (DMOs).
The course conveys a critical understanding of managerial decision making in DMOs with special focus on: assessing destination strengths and weaknesses identifying competitors and enhancing destination competitiveness creating the basis for effective destination promotion
Hospitality Management (LS)
The course is built on three pillars: structure, processes and finance. First, students will acquaint themselves with the structure of hotel businesses on a macro and a micro level. Next, operational processes in the hotel industry are investigated on the basis of up-to-date knowledge about managing service processes. Finally students will get an overview of the most common tools for financial accounting and controlling in hotel businesses.
IL – Interactive Lecture, SE – Seminar, LS – Lecture/Seminar,
LX – Lecture/Exercise, PT – Practical Training