The focus of the major in Event Management* is to equip students with the necessary skills and knowledge to design, deliver and assess dynamic events, differing in scope and across a range of purposes. Building on the fundamentals of business administration and management covered in the common body of knowledge, students develop their capacity to think creatively and critically to design, develop and stage innovative and successful events. The courses are designed to cover the entire events cycle: From the inception of an idea or concept to the operationalization thereof, including professional project management, the staging phase of an event and the post-event assessment and critical impact analysis. Principles of sustainable event management are paramount in our approach to the topic and are intertwined with professional acumen across the specialization.
*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management