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MODUL University Dubai is an international organisation for research and education offering a wide array of programmes (BBA, BSc, MBA, MSc) in international management, new media technology, tourism and hospitality, public governance and sustainability development.
Additionally, MODUL University offers a foundation programme for aspiring students who require the essential preparation for a smooth transition into any of MODUL’s bachelor programmes.
MODUL University has a strong academic foundation along with the commitment to sustainability and innovation, which are key drivers of long-term success.
Duration: 3 years / 6 semesters
Intake: September 2017
The Bachelor of Science offers students the choice to major in Interactive Marketing, Entrepreneurship and Governance or International Management.
The focus of the major in Interactive Marketing* prepares students for the future world of online marketing and advertising, which today already proves to be much broader than just traditional marketing activities being transferred online. The future business leader will need to know what online channels are available, in which channels their customers and their audience can be found, as well as what data and tools are at their disposal to both reach a specific target group (content creation, distribution, engagement) as well as evaluate the impact of marketing efforts across channels (monitoring, analytics, information visualization).
This specialization will introduce the broad means available to today's online businesses to: promote their brands, goods and services, assess and manage their identity and reputation, acquire and retain customers through active marketing efforts, coordinate marketing activities across channels, create a community and involve users in feedback and co-creation as well as measure their interactive marketing strategy success. It will offer students the opportunity to work with state-of-the-art tools and learn how marketing activities can be set up, executed, monitored, optimized and evaluated in a practical learning environment. By continually updating the courses, we ensure our students will always be informed of the latest technologies and channels available to interactive marketers. In a world where businesses still struggle to find graduates skilled in the latest online technologies and channels for their marketing and communication departments, this specialization provides the necessary skillset to set up and lead successful online marketing and communication efforts.
*title of degree on Diploma: Bachelor of Science in International Management with a major in Interactive Marketing
Entrepreneurial activities take place within a wider institutional environment, in which a range of public, private and societal institutions progressively shape the economy and society. Successful managers and entrepreneurs of tomorrow need to be able to identify those institutional environments that best facilitate innovation and encourage market competitiveness. In addition, managers should recognize opportunities to influence and collaborate with public, economic, and corporate governance institutions to benefit their own entrepreneurial activities.
The major in Entrepreneurship and Governance* introduces the various governance actors, their power relations, interactions and social ties, and shows you how they are connected to entrepreneurial activities. Key questions will focus on institutional frameworks across the stages of business development, from early stage start-up activities to more established businesses. The program encompasses topics including collaboration, new types of incubators, infrastructure, R&D and innovation. Students will gather skills both for their own entrepreneurial interest as well as for management positions in larger businesses.
*title of degree on Diploma: Bachelor of Science in International Management with a major in Entrepreneurship and Governance
The challenges of conducting business in an international environment are manifold and the Bachelor of Science in International Management is designed to provide the necessary breadth of business and management acumen for graduates to face complex problems in a variety of business contexts. Culture, language, political systems, geography and socio-economic factors all influence business practice. The rapid advances in technology has led to economies without borders, and they continue to have profound effects on business operations. New business models emerge, the role of customers in co-creating products, services and experiences increases, the emergence of the sharing economy has experts question the sustainability of a growth paradigm which is based on consumption. The business leaders, forward thinkers and managers of tomorrow need to be able to continuously question current practice, and be able to creatively and innovatively react to changes in the international business environment.
The study of international management is designed to expose students to a wide range of aspects relevant for international businesses, including management ethics, finance and taxation, entrepreneurship and innovation and strategic management. Combined with a focus on research and analytical skills, this program provides a strong foundation for specialized master programs offered by leading national and international business schools.
To enrol in a Bachelor (UG) Degree programme, students should successfully complete their secondary studies and submit a high school leaving certificate or equivalent.
English Proficiency Test Requirements
All applicants whose first language is not English must provide proof of their English proficiency level B2 according to the Common European Framework of Reference for Languages through one of the following tests taken within the last two years.
Students must obtain a score of:
Transfer of Credits
Credit transfers from national and international universities are considered on the basis of how relevant prior coursework is to the course syllabus at MODUL University Dubai. The grades achieved, the level and language of the course and the number of credit hours (ECTS) will also be considered.
Upon submission of a transfer credit application, kindly contact your admissions officer for more information.
|Programme||Coverage||High School Grade||Continuation to next year|
|Undergraduate Programme||50% - First Year||90% and above||CGPA greater than or equal to 90%|
|Undergraduate Programme||25% - First Year||Between 80% and 89.99%||CGPA between 80% and 89.99%|
|* Academic Scholarships apply only against eligible curricula. Kindly contact your admissions officer for more information.|
Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirates of Dubai by all public and private entities for all purposes.
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