Marketing Intelligence (LS)
The Internet is transforming how marketers manage the explosive growth of information. Advances in analyzing user-generated content and business intelligence require significant changes in marketing processes on both the strategic and operational levels. Given the changing nature of marketing and the incorporation of information technology into many aspects of the decision-making process, organizations have to confront new developments in information technology, particularly those with marketing relevance. The broad goal for this unit is to ensure that students (i) understand the evolution of networked information technology and its impact on marketing intelligence, and (ii) have the expertise to leverage the latest methods and tools in a specific business context.
Foreign Investment Strategies (IL)
This course will focus on the role of FDI flows to emerging economies. It will discuss issues relevant to policy makers in developing countries as well as practical work of investment promotion professionals. The course will draw heavily non the work of development organizations including the World Bank and the United Nations Industrial Development Organization (UNIDO) and place these initiatives into a theoretical framework.The course is designed to give students an overview of FDI theory and link it to development theory. This will form the background for analysis of strategic issues that face development professionals and policy makers in developing countries.
Latest Trends in International Management (SE)
The students will be informed about the current situation in the tourism and leisure industry, as well as the latest trends and developments.
For every unit, will invited speakers whom will elaborate on a topic of their expertise, pointing out the latest developments in those. Topics of guest speakers (examples):
- Trends in Leisure and Business Events
- Branding and Hotel Brands
- Wine and Tourism
- CSR in Tourism
- Human rights and tourism
- Sustainable tourism development
Project Management (LS)
By the end of this course, students should have an overview of relevant project management methods & approaches in the sector of tourism and hospitality and be able to apply this knowledge in practice, know and understand the benefits of modern project management methods and instruments and also understand the relationship to relevant management topics like strategy, organization, leadership, customer relationship, business processes, etc.
Strategic Planning (LS)
The purpose of this course is two-fold. The first part of the course provides overview of strategic planning. Specific emphasis is placed on gaining an understanding of marketing strategy, consumer behaviour, market segmentation and product positioning, product planning, financial management and human resource management. The second part of the course provides an integrating experience. The primary objective is to put a variety of the skills studied over the past international business courses into practice
IL – Interactive Lecture, SE – Seminar, LS – Lecture/Seminar,
LX – Lecture/Exercise, PT – Practical Training