Bachelor of Science in International Management

Major in Interactive Marketing

Interactive Marketing

The focus of the major in Interactive Marketing* prepares students for the future world of online marketing and advertising, which today already proves to be much broader than just traditional marketing activities being transferred online. The future business leader will need to know what online channels are available, in which channels their customers and their audience can be found, as well as what data and tools are at their disposal to both reach a specific target group (content creation, distribution, engagement) as well as evaluate the impact of marketing efforts across channels (monitoring, analytics, information visualization).

This specialization will introduce the broad means available to today's online businesses to: promote their brands, goods and services, assess and manage their identity and reputation, acquire and retain customers through active marketing efforts, coordinate marketing activities across channels, create a community and involve users in feedback and co-creation as well as measure their interactive marketing strategy success. It will offer students the opportunity to work with state-of-the-art tools and learn how marketing activities can be set up, executed, monitored, optimized and evaluated in a practical learning environment. By continually updating the courses, we ensure our students will always be informed of the latest technologies and channels available to interactive marketers. In a world where businesses still struggle to find graduates skilled in the latest online technologies and channels for their marketing and communication departments, this specialization provides the necessary skillset to set up and lead successful online marketing and communication efforts.

*title of degree on Diploma: Bachelor of Science in International Management

Info

Duration The standard programme duration is 3 years spread over 6 regular semesters. Depending on the number of courses attempted per semester, course planning and selection, students may complete the programme within the standard programme duration of 3 academic years or within extended programme duration of 4 academic years subject to obtaining prior approval. Please approach the University admission department for further information.
Intake February 2018
Options Double major with MODUL's undergraduate degrees

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