Start your academic journey in February 2016, apply before 15th January 2017 and receive a 15% Study Grant towards your first year’s tuition fee. Register your details below to start your application process.
The Bachelor of Business Administration (BBA) in Tourism and Hospitality Management is a 3-year degree program which provides students with state-of-the-art management competencies and leadership skills to pursue international careers in the hospitality and tourism industry.
The MBA program offers courses on a monthly basis throughout the entire academic year. Each course involves 4 days of interactive seminars led by internationally recognized faculty who convey their expertise and encourage participation through a variety of innovative teaching methods.
The MBA with a major in Tourism and Hotel Development offers a unique experience for students who want to combine traditional business subjects with understanding and training in contemporary practices in tourism and hospitality planning, marketing and management.
The MBA with a major in New Media and Information Management is a part of the MBA degree, organized as a two-year part-time program with a special focus on the radical transformation of communication and cooperation processes through new media, both within and across organizations.
To become a Certified Hospitality Professional, candidates take on a 6-month journey where they opt for 3 core and 3 Marketing or Finance courses under the umbrella of International Course in Hospitality Management with modules delivered monthly 1 day every day for 3 consecutive weekends. Covering the entire value chain of the industry from operations and marketing to finance and management, International Course in Hospitality Management sets new standards for excellence in hospitality management training in the Middle East.
Strategic Marketing Planning in Hospitality is a 3 day course degisned to master the art of marketing strategies which includes a situation analysis, setting of objectives as well as developing strategies to achieve those objectives. In this module, participants will learn about segmenting, targeting and positioning (STP-marketing) a brand or organization. Furthermore, this also leads to a credit for Certified Hospitality Professional.
Managing and Leading People in Hospitality is a 3-day certification course which includes the introduction of the fundamental history of HR management and a background of the industry workforce, challenges HR managers are facing in today’s working environments are elaborated on. Core contents focus on: Principles of HR Management, Effectively Resourcing Hospitality Organization, Development and Training, Rewards and Remuneration and Employee Relationship.