Why Study at MODUL University Dubai?

MODUL University Dubai is an international organisation for research and education offering a wide array of programmes (BBA, BSc, MBA, MSc) in international management, new media technology, tourism and hospitality, public governance and sustainability development.

Additionally, MODUL University offers a foundation programme for aspiring students who require the essential preparation for a smooth transition into any of MODUL’s bachelor programmes.

MODUL University has a strong academic foundation along with the commitment to sustainability and innovation, which are key drivers of long-term success.

of academic track record

Unique opportunity to study in Vienna through MODUL’s Rotation Programme

Internationally renowned first-class faculty


State-of-the-art facilities and unprecedented campus life in ONE JLT

Internationally Accredited Education

Join student clubs, be part of university events, and create a community you always wished for

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Our Undergraduate Programmes

Programme Goals

  • Equip students with the skills to meet the needs of global business and teaches managerial decision-making in the context of different cultural requirements
  • Tackle managerial questions built on recent research and attuned to future economy needs
  • Integrate managerial disciplines with several courses on financial economy, which provide students with a solid foundation for positions in the financial and banking sector
  • Prepare students for entering master level programmes offered by leading international universities

Duration: 3 years / 6 semesters

Intake: September 2017

The Bachelor of Science offers students the choice to major in Interactive Marketing, Entrepreneurship and Governance or International Management.*

*title of degree on Diploma: Bachelor of Science in International Management

The focus of the major in Interactive Marketing* prepares students for the future world of online marketing and advertising, which today already proves to be much broader than just traditional marketing activities being transferred online. The future business leader will need to know what online channels are available, in which channels their customers and their audience can be found, as well as what data and tools are at their disposal to both reach a specific target group (content creation, distribution, engagement) as well as evaluate the impact of marketing efforts across channels (monitoring, analytics, information visualization).

This specialization will introduce the broad means available to today's online businesses to: promote their brands, goods and services, assess and manage their identity and reputation, acquire and retain customers through active marketing efforts, coordinate marketing activities across channels, create a community and involve users in feedback and co-creation as well as measure their interactive marketing strategy success. It will offer students the opportunity to work with state-of-the-art tools and learn how marketing activities can be set up, executed, monitored, optimized and evaluated in a practical learning environment. By continually updating the courses, we ensure our students will always be informed of the latest technologies and channels available to interactive marketers. In a world where businesses still struggle to find graduates skilled in the latest online technologies and channels for their marketing and communication departments, this specialization provides the necessary skillset to set up and lead successful online marketing and communication efforts.

*title of degree on Diploma: Bachelor of Science in International Management

Entrepreneurial activities take place within a wider institutional environment, in which a range of public, private and societal institutions progressively shape the economy and society. Successful managers and entrepreneurs of tomorrow need to be able to identify those institutional environments that best facilitate innovation and encourage market competitiveness. In addition, managers should recognize opportunities to influence and collaborate with public, economic, and corporate governance institutions to benefit their own entrepreneurial activities.

The major in Entrepreneurship and Governance* introduces the various governance actors, their power relations, interactions and social ties, and shows you how they are connected to entrepreneurial activities. Key questions will focus on institutional frameworks across the stages of business development, from early stage start-up activities to more established businesses. The program encompasses topics including collaboration, new types of incubators, infrastructure, R&D and innovation. Students will gather skills both for their own entrepreneurial interest as well as for management positions in larger businesses.

*title of degree on Diploma: Bachelor of Science in International Management

The challenges of conducting business in an international environment are manifold and the Bachelor of Science in International Management is designed to provide the necessary breadth of business and management acumen for graduates to face complex problems in a variety of business contexts. Culture, language, political systems, geography and socio-economic factors all influence business practice. The rapid advances in technology has led to economies without borders, and they continue to have profound effects on business operations. New business models emerge, the role of customers in co-creating products, services and experiences increases, the emergence of the sharing economy has experts question the sustainability of a growth paradigm which is based on consumption. The business leaders, forward thinkers and managers of tomorrow need to be able to continuously question current practice, and be able to creatively and innovatively react to changes in the international business environment.

The study of international management is designed to expose students to a wide range of aspects relevant for international businesses, including management ethics, finance and taxation, entrepreneurship and innovation and strategic management. Combined with a focus on research and analytical skills, this program provides a strong foundation for specialized master programs offered by leading national and international business schools.

*title of degree on Diploma: Bachelor of Science in International Management

Career Opportunities

The Bachelor of Science in International Management from MODUL University Dubai prepares graduates for a wide range of public and private international business environments, such as:

Bank and Investment Organisations

Trade Developements

Governments and International Institutions

Business and Financial Analysis

Programme Goals

Combine practical and personal demands of the professional world with principles of a scientific education

  • Ensure the acquisition of expert knowledge and skills
  • Develop student’s management and leadership competencies
  • Meet requirements of a constantly evolving vocational field
  • Focus on professionalism in the face of changes in tourism and leisure sectors

Duration: 3 years / 6 semester

Intake: September 2017

The Bachelor of Business Administration in Tourism and Hospitality Management offers students the choice to major in Event Management, Tourism Management or Hotel Management.*

*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management

The focus of the major in Event Management* is to equip students with the necessary skills and knowledge to design, deliver and assess dynamic events, differing in scope and across a range of purposes. Building on the fundamentals of business administration and management covered in the common body of knowledge, students develop their capacity to think creatively and critically to design, develop and stage innovative and successful events. The courses are designed to cover the entire events cycle: From the inception of an idea or concept to the operationalization thereof, including professional project management, the staging phase of an event and the post-event assessment and critical impact analysis. Principles of sustainable event management are paramount in our approach to the topic and are intertwined with professional acumen across the specialization.

*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management

The importance of the tourism industry is indisputable when it comes to employment and overall contribution to the global economy. Yet, at the same time, destinations nowadays are faced with many challenges that their managers must be able to deal with if they are to ensure long-term viability. Managers must have a clear understanding of the strengths and weaknesses of a destination to enhance competitiveness and create a basis for effective promotion and overall growth.

The focus of the major in Tourism Management* is intended to tackle the core domains of tourism management. The key topics that are introduced concern the managerial decision making in destination management organizations (DMOs), development of tourism products, understanding tourism policy, tourism demand analysis and forecasting, as well as the integration of information technology and the concept of smart destinations. Students will strengthen their analytical skills by working with the actual destination data and by learning how to interpret and relate empirical results to practical implications for the industry.

*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management

Internationally, the hotel and catering industry is known as being highly dynamic and largely resilient to economic waves. This sector has been a reliable provider of unlimited career opportunities, with ever growing expectations regarding the knowledge and skills required of the workforce in middle and upper management positions. Despite the phenomenal growth the hotel and catering industry has experienced in the last decade, the current challenges are evident: Traditional business models are questioned and hoteliers are pressured to keep up with developments in technology. Customers are informed about prices, products and competition better than ever before and thus become more demanding. Additionally, institutional investors have entered the playing field, asserting pressures on owners to generate an acceptable return on investment. The hospitality industry has long been perceived simply as a peoples’ industry with a main focus on effective service delivery. Without question, the social aspects of the hotel industry are still prevailing, yet the managerial challenges of this profession have gained in complexity.

In the major in Hotel Management* students will study the industry with a particular focus on the supply side. Covering the asset life cycle of a hotel, students will devise and plan a hotel project in all facets. Current and emerging business and management models are analyzed and the hotel performance is monitored. Finally, students will operate their own hotel in a simulated environment, competing against each other and challenging their own innovation and entrepreneurial capabilities.

*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management

Career Opportunities

The Bachelor of Business Administration in Tourism and Hospitality Management graduates for a wide variety of positions in Tourism & Hospitality business sector:

Cruise Lines

International Hotel Chains

Food and Beverage Industry

Hospitality Consultancies

Foundation Programme

MODUL’s Foundation Programme plays a crucial role in preparing students for undergraduate studies at MODUL University Dubai. MODUL has an efficient, streamlined programme responsive to the needs of our students, to the educational goals of our university, and to the rigorous accreditation standards.

As a prerequisite to be considered for admissions to the Bachelor programme at MODUL University Dubai, students must pass all final exams.

Duration: 1 Year

Intake: September 2017

Foundation Programme - Path A

The study path covers the following subjects:

  • Mathematics
  • English Language
  • Basics of Business

 

Foundation Programme – Path B

The study path covers the following subjects:

  • English Language
  • Mathematics
  • Science
  • Social Studies

Admission Criteria for Foundation Programme

Students who do not meet our admissions requirements for direct entry into the Bachelor degree programmes may consider applying for the Foundation Programme. Admission to the Foundation Programme requires students to have successfully completed their secondary education. Mathematics studies should be part of any secondary school leaving certificate.

General English Proficiency Test Requirements

All students whose first language is not English must provide proof of their English proficiency level B1 according to the Common European Framework of Reference for Languages through one of the following tests taken within the last two years.

Students must obtain a score of:

  • TOEFL Internet-Based Test (IBT) with a minimum score of 65 points
  • IELTS band score 5.5 (no sub-score below 5.0)
  • Cambridge English Certificate (B1)

For more information contact us on: admissions@modul.ac.ae

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Scholarships & Study Grants

Academic Scholarships*
Programme Coverage High School Grade Continuation to next year
Undergraduate Programme 50% - First Year 90% and above CGPA greater than or equal to 90%
Undergraduate Programme 25% - First Year Between 80% and 89.99% CGPA between 80% and 89.99%
* Academic Scholarships apply only against eligible curricula. Kindly contact your admissions officer for more information.

Facts about MODUL University Dubai Network

MODUL University & College graduates

Faculty to student ratio

International partner companies

of Bachelor graduates finish the programme in the suggested time frame

Nationalities across all academic programmes

International bachelor student body

Dubai at a Glance

Home to 200 different nationalities

4th most visited city in the world

25 million visitors expected at EXPO 2020

Hospitality hub with 1078 hotels by 2020

EXPO will boost the creation of 277,000 jobs

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirates of Dubai by all public and private entities for all purposes.

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Contact Us
admissions@modul.ac.ae
+971 4 510 1400 | 800 MODUL (66385)

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