Get Your ICHM Certificate of Achievement in Strategic Marketing Planning in Hospitality

“The Power of Creating the Right Marketing Strategy”

Learn how to create your own customized strategic marketing plan
Learn how to analyze the market
Learn how to position your brand as one of the best in the market
Learn how to develop successful marketing strategies
Learn how to create the ultimate USP and value proposition
Learn how to predict tourist behavior and plan accordingly

Course Details

Developing a strategic marketing plan includes a situation analysis, setting of objectives as well as developing strategies to achieve those objectives. In this module, participants will learn about segmenting, targeting and positioning (STP-marketing) a brand or organization. Furthermore, the module explores the instrumental strategies such as product-, price-, place- and promotion policy.

Designed for professionals looking to enter or further develop their marketing career within the industry.

Class Dates: 26th November, 3rd and 9th December 2016

Time: 09:00 – 18:00

Location: MODUL University Dubai Campus  |  4th Floor, ONE JLT, Jumeirah Lakes Towers

Certificate of Achievement is issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce. 

Tuition Fees: AED 3670* equivalent to USD 999*

Eligibility: English proficiency - contact our advisers for a complete list of requirements.

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About Our Lecturer

Martin Kubler FIH

Martin Kubler is a hotel GM turned hospitality & service industries consultant with 15+ years executive-level management experience in three, four and five star hotels in Europe and the Middle East. In the past, Martin held senior management roles in internationally flagged as well as independently owned and operated hotels in Europe and the Middle East and worked for operators such as Accor, Wyndham, and Thistle. Martin is the founder of Iconsulthotels, an ultra-boutique hospitality, leisure, & tourism consulting firm based in Dubai, United Arab Emirates, and the CEO of sps:affinity, a Dubai headquartered boutique business, marketing, training, and PR consultancy firm.

About MODUL University Dubai

With over 100 years of academic excellence, MODUL University is the world’s oldest institution offering academic and vocational education in hospitality from the age of 14 to PhD. The state-of-the-art Dubai campus is located in ONE JLT making it the first Austrian university in the Middle East.


For any enquiries please contact:

Kristina Schar - Corporate Training Manager

+971 4 510 1400  |  800 MODUL  |  +971 52 212 2520 

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