Get Your ICHM Certificate of Achievement in
Revenue Management and E-Commerce in Hospitality

“How to improve your organisation and drive business success”

Learn how to identify capacity & channel management as important tasks
Learn how to value the various e-commerce applications in the industry
Learn how to apply revenue economics to control the effort
Learn how to appreciate revenue management as an application to optimize revenues

Course Details

To optimise your revenues requires to combine your pricing policy with your distribution policy. E-Commerce thereby plays an important role when it comes to efficiently applying price discrimination. This module will focus on identifying price segments in the market, apply revenue economics as well as identifying channels of
distribution and relevant dynamic pricing options. Finally tools, tactics and resources are being made available to the participants

Class Dates: May 2017

Time: Friday:  11:00 – 20:00 & Saturday: 10:00 - 19:00

Location: MODUL University Dubai Campus  |  4th Floor, ONE JLT, Jumeirah Lakes Towers

Certificate of Achievement is issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce. 

Tuition Fees: AED 4,735 equivalent to USD 1,290

Eligibility: English proficiency - contact our advisors for a complete list of requirements

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About Our Lecturer

Rima Bouyounes

Director of Revenue Management

Rima has been working as Director of Revenue Management for different hotels and resorts part of reputable international chains of hotels. Her different assignments were mainly based in the Levant and the GCC. Throughout her career, Rima has been part of major hotel openings and has simultaneously assisted in the integration of new revenue management talents in the company on task force. The diversity of her career has brought valuable experience in different destinations and market conditions including the introduction of new hotel brands in the market. Rima’s revenue management experience covers rooms, food and beverage as well as recreation.

About MODUL University Dubai

With over 100 years of academic excellence, MODUL University is the world’s oldest institution offering academic and vocational education in hospitality from the age of 14 to PhD. The state-of-the-art Dubai campus is located in ONE JLT making it the first Austrian university in the Middle East.

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For any enquiries please contact:

ichm@modul.ac.ae

+971 4 510 1400  |  800 MODUL  

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