Developing a strategic marketing plan includes a situation analysis, setting of objectives as well as developing strategies to achieve those objectives. In this module, participants will learn about segmenting, targeting and positioning (STP-marketing) a brand or organization. Furthermore, the module explores the instrumental strategies such as product-, price-, place- and promotion policy.
Designed for professionals looking to enter or further develop their marketing career within the industry.
Class Dates: 9th, 10th & 16th June 2017
Time: Friday: 11:00 – 20:00 & Saturday: 10:00 - 19:00
Location: MODUL University Dubai Campus | 4th Floor, ONE JLT, Jumeirah Lakes Towers
Certificate of Achievement is issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce.
Tuition Fees: AED 4,773 equivalent to USD 1,290
Eligibility: English proficiency - contact our advisers for a complete list of requirements.
For any enquiries please contact:
+971 4 510 1400 | 800 MODUL
© 2017 All rights reserved.