Get Your ICHM Certificate of Achievement in Tourism and Destination Management

“How to improve your organisation and drive business success”

Learn the basic understanding of toursim desitnation management
Learn how to identify the main challenges (E.g. sustainability)
Learn to understand the difference between micro and macroeconomic effects on destinations
Learn how to develop an awareness of the problems of tourism management

Course Details

Managing tourism destinations is an important part of controlling tourism's environmental impacts. The needs, expectations and anticipated benefits of tourism vary greatly from one destination to another and there is no "one size fits all" approach to destination management. This module was developed to give an overview of destination management and how it can be applied. Besides gaining an insight into the positioning and branding of a destination, this module also describes how to develop a destination policy before looking at macro and microeconomic aspects of destination management and their respective influence on a destination.

The module consists of the following topics divided into five parts:

  • Positioning and Branding a Destination
  • Destination Policy Planning and Development
  • Latest Trends in Tourism (e.g. sustainability, etc.)
  • Global Forces Shaping World Tourism (Macroeconomics)
  • The Destination and the Tourism System (Microeconomics)

Class Dates: April 2017

Time: Friday:  11:00 – 20:00 & Saturday: 10:00 - 19:00

Location: MODUL University Dubai Campus  |  4th Floor, ONE JLT, Jumeirah Lakes Towers

Certificate of Achievement is issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce. 

Tuition Fees: AED 4,735 equivalent to USD 1,290

Eligibility: English proficiency - contact our advisors for a complete list of requirements

Hear What Industry Experts Have to Say About ICHM

Download Brochure

About Our Lecturer

Tara Cherniawski FCIPD

Tara Cherniawski FCIPD

An experienced executive coach and organizational development expert, working in the fields of leadership development, learning strategy and instructional design for over 15 years in the UK, Europe and the Middle East. Tara hails from the United Kingdom where she studied and worked as an HR and L&D expert in both in-house and consulting roles based out of London.

She relocated to the Middle East in 2007 where she joined Jumeirah Group heading up their Corporate Learning & Development function responsible for the learning and growth of over 14,000 employees. She has also worked with many sectors including aviation, retail, banking, education, oil and gas, construction and manufacturing.

About MODUL University Dubai

With over 100 years of academic excellence, MODUL University is the world’s oldest institution offering academic and vocational education in hospitality from the age of 14 to PhD. The state-of-the-art Dubai campus is located in ONE JLT making it the first Austrian university in the Middle East.

Our Corporate Partners

Untitled-1

For any enquiries please contact:

ichm@modul.ac.ae

+971 4 510 1400  |  800 MODUL  

© 2017 All rights reserved.

TOP