Attend the Open Day and Masterclass at MODUL University Dubai for an exclusive opportunity to meet our expert advisors who will guide you in your professional development plan. Corporate discounts and flexible payment plans are available for the German Emirates Club partners and members.

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Thank you everyone for attending our Open Day and for participating on MODUL’s student Interview Challenge!

Special thanks to Dr. C. Annamalai for presenting the masterclass on “Use Innovation to grow your Business”.

We all enjoyed and learned from this informative session and we look forward to host you at our future events.
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Thank you everyone for attending our Open Day and for participating on MODUL’s student Interview Challenge! Special thanks to Dr. C. Annamalai for presenting the masterclass on “Use Innovation to...

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Hello from MODUL University Dubai to all students who wish to cease the opportunity and join MODUL University Dubai this February 2018! Apply or transfer in 3 easy steps. Watch this video to find out how!
Register your interest here -
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MODUL University Dubai will be participating JLT Flea Market which will take place opposite to our campus in the JLT Park on Friday the 19th of January 2018. We look forward to volunteering spirit of all MODULians. Contact Student Services office for details. ... See MoreSee Less

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MODUL University Dubai visiting Khartoum, Sudan from 19 to 22 January 2018!

Don’t miss the chance to have a one on one consultation and learn about our Academic Programmes, Exclusive Study Grants, Guaranteed Paid Internships and ask any questions you may have about coming to study at our Dubai campus.

Register online to attend MODUL’s Event on 19 Jan 2018 :
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Watch MODULians in Action

Reserve your one-on-one consultation now!

Event Details

Event Details
Date Sunday, 28 January 2018
Time 6:30 PM to 9:00 PM
Location MODUL University Dubai
Complimentary parking available at ONE JLT
6:30 – 7:00 PM Registration
7:00 – 8:00 PM Masterclass "Marketing in the Middle East — The Digital Age"
by Dr. Ian Michael
8:00 – 9:00 PM Networking & Consultations with MODUL's Programme Managers

Invest in Your Career Advancement & Professional Development

Reserve your one-on-one consultation now!

100+ Years Austrian Education

70+ Nationalities

Career Advising

Career Progression

Internationally Accredited Education

Dubai — Vienna Rotation Programme

Our Programmes

Click on the programmes to know more

Meet The Team

Dr. Ian Michael

Professional Education

Academic Qualifications

Doctor of Philosophy (Ph.D.) 2014, La Trobe University, Australia, Melbourne

Post Graduate Qualification, Marketing Management, 1989, Xavier’s Institute of Management, Mumbai, India

Bachelor of Arts, Psychology and Sociology, 1984, University of Bombay, Mumbai, India

Recent Publications

Michael, N., Wien, C., & Reisinger, Y. (2017).  Push and pull escape travel motivations of Emirati nationals to Australia, International Journal of Culture, Tourism & Hospitality Research. 11(3), 274-296. Scimago Q2, Scopus, ABDC “B”.

Michael, N., James R., & Michael I. (2018, January).  Australia’s cognitive, affective and conative destination image: An Emirati tourist perspective, Journal of Islamic Marketing, DOI is 10.1108/JIMA-06-2016-0056. Scimago Q2, Scopus,  ABDC “C”.

Michael, N. (2014). Understanding Tourist Motivations: Emirati Leisure Travel to Australia. Germany: Scholars Press.

Academic Experience

  • Assistant Professor (Tourism & Events), Zayed University (August 2014 – present) – Master’s Courses & Undergraduate Courses teaching include: Event & Festival Planning & Promotion, Cross-Cultural Communication, Planning & Promotion for Events & Festivals, Tourism Principles.
  • Adjunct Lecturer, Heriot Watt University, Dubai, 2010 - 2014
  • Adjunct Lecturer, Middlesex University, Dubai, 2008 – 2010
  • Head of Department (Acting) – Hospitality, Sport & Tourism La Trobe University (Vocational and Technical Education for Undergraduate Teaching), Melbourne, Australia, 2001 - 2004

Industry Experience

  • Corporate Trainer, Emirates Airlines, Dubai, 2005 – 2008
  • International Tours Consultant, Melbourne, Australia, 1993 - 1996
  • Manager – Tour Products Operations, Kuoni Tours – SOTC, Mumbai, 1986 – 1992


  • Member of Middle East Public Relations Association (MEPRA)
  • Member of Travel and Tourism Research Association (TTRA)
  • Al-Safeer Tourism Ambassador Dubai Tourism  & Commerce Marketing (DTCM)
  • Jury member Advertising Business Group (ABG) Disputes Committee
  • Member of International Business, Middle East & North Africa (AIB-MENA) 

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirates of Dubai by all public and private entities for all purposes.

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About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.

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