Attend the Open Day and Masterclass at MODUL University Dubai for an exclusive opportunity to meet our expert advisors who will guide you in your professional development plan. Corporate discounts and flexible payment plans are available for the German Emirates Club partners and members.

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Dr. Oliver Loisel, Assistant Professor, Department of International Management at MODUL University Dubai is one of the expert panelist for “Technology of Today, Lifestyle of Tomorrow” organised by Emirates Environmental Group at our campus. He shares interesting theories on the possible lifestyles of tomorrow and highlights the importance of education and research for the future!
#repost #eventdubai #eeg #moduldubai
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Attend our Open Day on 20 April 2018, 4 to 8 pm and benefit from Exclusive Early Enrollment Study ‎Grants for the September 2018 Intake. ‎

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Last 2 days to go. MBA Scholarship Opportunity at International Business Excellence Awards sponsored by MODUL University Dubai. Earn a 100% MBA Scholarship worth up to USD 30,000!
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Attend Emirates Environmental Group's panel discussion on the 18 April on the topic of "Technology of Today, Lifestyle of Tomorrow" and gain new insights from the top experts in smart energy, smart homes and innovative education. Register Here:

Emirates Green Building Council UN Environment ACWA Power
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Congratulations to all the scholarship winners, and September 2018 registered students who benefitted from AED 1,000,000 worth of internships, study grants, scholarships and with MODUL in honour of the Year of Zayed.
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Watch MODULians in Action

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Event Details

Event Details
Date Sunday, 28 January 2018
Time 6:30 PM to 9:00 PM
Location MODUL University Dubai
Complimentary parking available at ONE JLT
6:30 – 7:00 PM Registration
7:00 – 8:00 PM Masterclass "Marketing in the Middle East — The Digital Age"
by Dr. Ian Michael
8:00 – 9:00 PM Networking & Consultations with MODUL's Programme Managers

Invest in Your Career Advancement & Professional Development

Reserve your one-on-one consultation now!

100+ Years Austrian Education

70+ Nationalities

Career Advising

Career Progression

Internationally Accredited Education

Dubai — Vienna Rotation Programme

Our Programmes

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Meet The Team

Dr. Ian Michael

Professional Education

Academic Qualifications

Doctor of Philosophy (Ph.D.) 2014, La Trobe University, Australia, Melbourne

Post Graduate Qualification, Marketing Management, 1989, Xavier’s Institute of Management, Mumbai, India

Bachelor of Arts, Psychology and Sociology, 1984, University of Bombay, Mumbai, India

Recent Publications

Michael, N., Wien, C., & Reisinger, Y. (2017).  Push and pull escape travel motivations of Emirati nationals to Australia, International Journal of Culture, Tourism & Hospitality Research. 11(3), 274-296. Scimago Q2, Scopus, ABDC “B”.

Michael, N., James R., & Michael I. (2018, January).  Australia’s cognitive, affective and conative destination image: An Emirati tourist perspective, Journal of Islamic Marketing, DOI is 10.1108/JIMA-06-2016-0056. Scimago Q2, Scopus,  ABDC “C”.

Michael, N. (2014). Understanding Tourist Motivations: Emirati Leisure Travel to Australia. Germany: Scholars Press.

Academic Experience

  • Assistant Professor (Tourism & Events), Zayed University (August 2014 – present) – Master’s Courses & Undergraduate Courses teaching include: Event & Festival Planning & Promotion, Cross-Cultural Communication, Planning & Promotion for Events & Festivals, Tourism Principles.
  • Adjunct Lecturer, Heriot Watt University, Dubai, 2010 - 2014
  • Adjunct Lecturer, Middlesex University, Dubai, 2008 – 2010
  • Head of Department (Acting) – Hospitality, Sport & Tourism La Trobe University (Vocational and Technical Education for Undergraduate Teaching), Melbourne, Australia, 2001 - 2004

Industry Experience

  • Corporate Trainer, Emirates Airlines, Dubai, 2005 – 2008
  • International Tours Consultant, Melbourne, Australia, 1993 - 1996
  • Manager – Tour Products Operations, Kuoni Tours – SOTC, Mumbai, 1986 – 1992


  • Member of Middle East Public Relations Association (MEPRA)
  • Member of Travel and Tourism Research Association (TTRA)
  • Al-Safeer Tourism Ambassador Dubai Tourism  & Commerce Marketing (DTCM)
  • Jury member Advertising Business Group (ABG) Disputes Committee
  • Member of International Business, Middle East & North Africa (AIB-MENA) 

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirates of Dubai by all public and private entities for all purposes.

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About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.

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