- ABOUT MU
- PROFESSIONAL EDUCATION
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- ACADEMIC PROGRAMMES
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Each training solution whether in Business, Finance or Marketing or even Soft-skills, HR or Customer Service can be tailored to fit your requirements. Our advisors will take the time to comprehend your learning requisites in order to put together a solution to meet your objectives. Through our collaboration we will enable your team members to develop new skills and improve efficiency within your organization. Each training solution is developed in collaboration with world-renowned trainers and coaches based upon best practices and clients’ needs.
Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.
MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.
Throughout our academic education whether through high school or university we learn a set of theoretical and technical tools that will assist us in our personal and professional growth. Whether someone studies Mechanical Engineering or Business Administration there are certain tools that are usually left out.
These attributes are what we refer to as the Soft Skills which help us understand and work with a variety of colleagues across numerous locations. Topics such as how do you convince someone to buy your product or persuade your team that you have a solid marketing strategy.
Your body posture and tone of voice could be critical when making a demanding presentation but as mentioned we are usually not taught this in university. Even in our careers it is not common that someone at work will show you the ‘perfect presentation or perfect sales pitch’, especially in a demanding and competitive environment. Hence why at Modul the workshops that we offer in our Soft Skills domain evaluate the skills that will give individuals and groups the perfect edge. Whether they are in automotive or in retail these tools can be customized and applied to various industries.
Customer satisfaction is a key requirement to retain customers, generate positive word of mouth and thereby increase revenues and profitability. Usually superior customer service is compared to 5 star hotels or at least in the hospitality sector. However is not as essential to have this 5-star customer service in other industries as well? For example, Dubai has a continuous plan to place itself as a regional and global hub for Medical Tourism. Is it not imperative that the receptionists but also nurses, doctors and so forth also apply the additional factor which in hotels is referred to the touch of hospitality?
Understanding tourist trends is not just a concern for restaurants and hotels but also for the clinics, event organizers, retail outlets and many more providers that work with customers on a regular basis. At Modul we established a number of workshops that will engage service providers with a tailored approach that will evaluate your training needs so that your team can elevate your customer service and set a competitive edge in the market.
Developing a strategic marketing plan, preferably for the participants own organization includes a situation analysis, setting of objectives as well as developing strategies to achieve those objectives. As such the marketing modules include the tasks of developing a positioning statement as well as the planning for execution.
Trainees will learn about segmenting, targeting and positioning (STP-marketing) a brand or organization. Furthermore, the trainer will explore the instrumental strategies such as product-, price-, place- and promotion policy. At the end of the day the entire marketing effort goes into acquiring new, retaining existing and recovering lost customers. The variety of tools and applications available to perform these task, call for an integrated marketing approach.
As such, participants in the module will learn of how to plan, execute and control campaigns for acquiring new customers, retaining existing and recovering lost ones.
The finance module will introduce you to analytical techniques that are essential to taking control of real world accounting systems and managing finance towards increased profits effectively. In finance learning the fundamentals of the controlling function inside an organization is vital for turning a static organization into a dynamic and learning organization.
Trainees will evaluate the role of a controller as well as its effects/benefits for the organization. Crucial areas such as Key Characteristics of Financial Management, Forecasting, Capital Budgeting.
Last, but not least all three courses include governance and ethical considerations in finance. Whether you are recently new to finance or have an extensive background there are always trending matters which our trainers address during each workshop.
As the concept and even the name of HR changes over time it is vital that the HR team is updated on current trends. Whether it is new training requirements that have gained popularity or simply making sure that the employees are content with their work. At MODUL we like to venture into Team Building which is essential for every department especially in a multi-cultural environment such as Dubai.
Another key topic is Managing and Leading People which will introduce and elaborate on the industry workforce and challenges HR managers are facing in today’s environments.