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To optimise your revenues requires to combine your pricing policy with your distribution policy. E-Commerce thereby plays an important role when it comes to efficiently applying price discrimination. This module will focus on identifying price segments in the market, apply revenue economics as well as identifying channels of distribution and relevant dynamic pricing options. Finally tools, tactics and resources are being made available to the participants.
Market Segmentation and Customer Selection
Revenue management or also referred to as yield management is the combination of price differentiation and channel management both driven by capacity restrictions.
Assessment of Opportunities
When appropriately applied revenue management makes your profitability grow. As to how it is applied depends on a competitive analysis as well as economic principles and forecasting.
Customer will receive a hotel room through different channels upon different occasions or preference. Managing the capacity in a multichannel environment is going to be the main focus with briefing on channel management.
After clarifying the role of revenue management the trainer will elaborate on the strategic and tactical considerations.
|Location||MODUL University Dubai Campus
4th Floor, ONE JLT, Jumeirah Lakes Towers
|Tuition Fees||AED 4,735 equivalent to USD 1,290|
|Certificate of Achievement||issued by MODUL University Dubai
and the world's leading MODUL Tourism
College of the Vienna Chamber of Commerce
|Eligibility Criteria||Fluent in English language
Contact our advisors for a complete list of requirements
Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.
MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.