Course Details

To optimise your revenues requires to combine your pricing policy with your distribution policy. E-Commerce thereby plays an important role when it comes to efficiently applying price discrimination. This module will focus on identifying price segments in the market, apply revenue economics as well as identifying channels of distribution and relevant dynamic pricing options. Finally tools, tactics and resources are being made available to the participants.

Aboudi Asali

CEO, Hospitality Management Holding

Course Highlights

Market Segmentation and Customer Selection
Revenue management or also referred to as yield management is the combination of price differentiation and channel management both driven by capacity restrictions.

Assessment of Opportunities
When appropriately applied revenue management makes your profitability grow. As to how it is applied depends on a competitive analysis as well as economic principles and forecasting.

Channel Management
Customer will receive a hotel room through different channels upon different occasions or preference. Managing the capacity in a multichannel environment is going to be the main focus with briefing on channel management.

Revenue Management
After clarifying the role of revenue management the trainer will elaborate on the strategic and tactical considerations.

Eligibility Criteria

Fluent in English language
Contact our advisors for a complete list of requirements


Tuition Fees

AED 4,735*

Enrol before 15 Oct. 2017
Pay only AED 500 to book your spot

The remaining amount can be paid before the classes commence.
*T&C Apply / *all fees are exclusive of value added tax (VAT).

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Issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce

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T. +971 4 510 1428
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About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.