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To optimise your revenues requires to combine your pricing policy with your distribution policy. E-Commerce thereby plays an important role when it comes to efficiently applying price discrimination. This module will focus on identifying price segments in the market, apply revenue economics as well as identifying channels of distribution and relevant dynamic pricing options. Finally tools, tactics and resources are being made available to the participants.
Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.
MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.