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Managing tourism destinations is an important part of controlling tourism's environmental impacts. The needs, expectations and anticipated benefits of tourism vary greatly from one destination to another and there is no "one size fits all" approach to destination management. This module was developed to give an overview of destination management and how it can be applied. Besides gaining an insight into the positioning and branding of a destination, this module also describes how to develop a destination policy before looking at macro and microeconomic aspects of destination management and their respective influence on a destination.
Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.
MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.