Course Details

Managing tourism destinations is an important part of controlling tourism's environmental impacts. The needs, expectations and anticipated benefits of tourism vary greatly from one destination to another and there is no "one size fits all" approach to destination management. This module was developed to give an overview of destination management and how it can be applied. Besides gaining an insight into the positioning and branding of a destination, this module also describes how to develop a destination policy before looking at macro and microeconomic aspects of destination management and their respective influence on a destination.

Amit Arora - ICHM 1997

General Manager, Al Wadi Desert Resort, The Ritz-Carlton Hotel

Course Highlights

Positioning and Branding a Destination
The module will provide an introduction to destination management before an elaborating on the competitive positioning of destinations.

Destination Policy Planning and Development
Product strategies and the destination product life cycle will be evaluated along with the process of developing a product portfolio.

Latest Trends in Tourism
Students will learn about the importance of implementing a framework for sustainable tourism development. This will include points on responsible tourism practices and tools for managing resources.

Global Forces Shaping World Tourism (Macroeconomics)
Participants discuss the impact that tourism may have on a globalized economy. They will learn how the increase in tourism demand leads to an increase in the relative price of domestically produced tourism-related services.

The Destination and the Tourism System (Microeconomics)
The trainer will introduce the advanced issues of the microeconomic theory and their implication on tourism.

Course Info

Meet the Trainer

Programme Development Consultant & Trainer Management


Certificate of Achievement

Issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce

Tuition Fees

AED 4,735*

Enrol before 15 Oct. 2017
Pay only AED 500 to book your spot

The remaining amount can be paid before the classes commence.
*T&C Apply / *all fees are exclusive of value added tax (VAT).

Eligibility Criteria

Fluent in English language
Contact our advisors for a complete list of requirements

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About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.