Course Details

Managing tourism destinations is an important part of controlling tourism's environmental impacts. The needs, expectations and anticipated benefits of tourism vary greatly from one destination to another and there is no "one size fits all" approach to destination management. This module was developed to give an overview of destination management and how it can be applied. Besides gaining an insight into the positioning and branding of a destination, this module also describes how to develop a destination policy before looking at macro and microeconomic aspects of destination management and their respective influence on a destination.

Topics

  • Positioning and Branding a Destination
  • Destination Policy Planning and Development
  • Latest Trends in Tourism (e.g. sustainability, etc.)
  • Global Forces Shaping World Tourism (Macroeconomics)
  • The Destination and the Tourism System (Microeconomics)

Reserve Your Spot Today

Location MODUL University Dubai Campus
4th Floor, ONE JLT, Jumeirah Lakes Towers
Tuition Fees AED 4,735 equivalent to USD 1,290
Certificate of Achievement issued by MODUL University Dubai
and the world's leading MODUL Tourism
College of the Vienna Chamber of Commerce
Eligibility Criteria Fluent in English language
Contact our advisors for a complete list of requirements
Date Time Duration (hours)
WEEK ONE
Saturday / 2 September 10:00 AM - 4:00 PM 6
Monday / 4 September 7:00 - 9:00 PM 2
Wednesday / 6 September 7:00 - 9:00 PM 2
WEEK TWO
Saturday / 9 September 10:00 AM - 4:00 PM 6
Monday / 11 September 7:00 - 9:00 PM 2
Wednesday / 13 September 7:00 - 9:00 PM 2
WEEK THREE
Saturday / 16 September 10:00 AM - 5:00 PM 7
Total Hours 27

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Contact Us

Nikola Kovacevic

Account Manager
Corporate and Executive Education

T. +971 4 510 1428
M. +971 52 212 2520
E. nikola.kovacevic@modul.ac.ae

Corporate Partners

About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.

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