Course Details

Managing tourism destinations is an important part of controlling tourism's environmental impacts. The needs, expectations and anticipated benefits of tourism vary greatly from one destination to another and there is no "one size fits all" approach to destination management. This module was developed to give an overview of destination management and how it can be applied. Besides gaining an insight into the positioning and branding of a destination, this module also describes how to develop a destination policy before looking at macro and microeconomic aspects of destination management and their respective influence on a destination.

Focal Points

Positioning and Branding a Destination

The module will provide an introduction to destination management before an elaborating on the competitive positioning of destinations.

Destination Policy Planning and Development

Product strategies and the destination product life cycle will be evaluated along with the process of developing a product portfolio.

Latest Trends in Tourism

Students will learn about the importance of implementing a framework for sustainable tourism development. This will include points on responsible tourism practices and tools for managing resources.

Global Forces Shaping World Tourism (Macroeconomics)

Participants discuss the impact that tourism may have on a globalized economy. They will learn how the increase in tourism demand leads to an increase in the relative price of domestically produced tourism-related services.

The Destination and the Tourism System (Microeconomics)

The trainer will introduce the advanced issues of the microeconomic theory and their implication on tourism.

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Location MODUL University Dubai Campus
4th Floor, ONE JLT, Jumeirah Lakes Towers
Tuition Fees AED 4,735 equivalent to USD 1,290
Certificate of Achievement issued by MODUL University Dubai
and the world's leading MODUL Tourism
College of the Vienna Chamber of Commerce
Eligibility Criteria Fluent in English language
Contact our advisors for a complete list of requirements

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Nikola Kovacevic

Account Manager
Corporate and Executive Education

T. +971 4 510 1428
M. +971 52 212 2520
E. nikola.kovacevic@modul.ac.ae

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About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.

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