A revolutionary way for working professionals to advance their careers through education
tailor-made to their needs.

Erkka-Ville Juhana Hirvonen

Meet Erkka majoring in Tourism & Hotel Development

Each course consists of:

Pre-Module Assignment

Core Module Assignment

Post-Module Assignment

Class Participation

Participants must enroll 2 weeks prior to start of classes in order to cover pre-module assignments.

FLEXIBLE SCHEDULE

Business friendly delivery modes for working professionals (once a month, weekend classes)

TAILORED MODE

Secure the know-how and expertise you require to advance at your work place. Instant benefit!

AUSTRIAN EDUCATION

Earn an Internationally Accredited MBA degree from the first and only Austrian University in the Middle East.

WORLD CLASS FACULTY

INSIDE MBA is delivered by MODUL’s renowned world-class faculty and consultants. Attend complementary workshops and master classes led by top practitioners from across the globe.

CREDIT BEARING

Don’t lose the credits you rightfully earned. Secure your ECTS and credit them towards your MBA whenever you are ready.

NO COMMITMENT

Choose which courses of an MBA you want to take in alignment with your professional growth requirements and decide on the order of courses in accordance with your budget.

ROTATION PROGRAMME

Benefit from a global learning experience. Rotate between MODUL’s campuses in Dubai and Vienna.

NETWORKING OPPORTUNITIES

Meet and interact closely with fellow students and talented individuals from all over the globe. Secure insights to best practices in business and culture, as well as latest industry trends through our MBA and Alumni networking events.

Inside MBA — Course Schedule 2018

MODULE FACULTY DATE REGISTRATION
Social Media Intelligence Prof. Dr. Jörg Finsinger 10 — 11 Jan. 2018 PAY NOW
Financial Management and Reporting Prof. Dr. Jörg Finsinger 12 — 13 Jan. 2018 PAY NOW

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Nikola Kovacevic

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Professional Education

T. +971 4 510 1428
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E. nikola.kovacevic@modul.ac.ae

About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.

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Health Tourism & Hospitality

This course focuses on developing the understanding of the key concepts and principles of health tourism and hospitality as a complex approach of combining wide range of health related services with travel and hospitality components.

Learning outcomes from the course:

  • Understand the complex nature of health tourism and hospitality services
  • Recognize the role of cultural traditions and natural resources in creating health tourism and hospitality provision
  • Learn to analyze resources and assets that may be used in health tourism and hospitality
  • Acquire knowledge and skills that can be translated
  • Understand how health and hospitality can be combined

Managing People, Teams, & Organizations

This course focuses on introducing the major concepts and issues in understanding individual behavior and managing individuals, teams and organizations. The topics covered include team building, individual differences, motivation, job satisfaction, types of teams, group dynamics, team reward systems, process and project teams, performance appraisal, mentoring and coaching. The course will emphasize experiential learning; thus you should expect frequent role playing and group exercises during the course.

Learning outcomes from the course:

  • Understand the effects of individual differences on behavior
  • Learn how individuals are motivated and how types and magnitudes of incentives affect behavior
  • To set goals and link their accomplishment to rewards
  • Know what is involved in designing jobs and building teams to accomplish specific objectives
  • Comprehend the basic issues involved in managing change and transforming organizations to adapt and succeed in accomplishing new and higher performance goals

Leadership, Ethics & Corporate Social Responsibility

This course focuses on developing a good working understanding of the key concepts and principles of leadership, ethics, and corporate social responsibility (CSR). The tools shared during the course will enable participants to lead others effectively in an ethical and socially responsible manner.

Learning outcomes from the course:

  • Lead multi-cultural teams
  • Use competing values framework to diagnose organizational culture
  • Align leadership style to the performance situation
  • Demonstrate a stakeholder ethics approach while leading others
  • Implement effective CSR systems and initiatives in their organization

Financial Management and Reporting

Academic Head
Full Professor
Programme Area Director for International Management

This course focuses on how economic events are reflected in a firm’s financial statements including a balance sheet, an income statement and a statement of cash flows. It also focuses on how financial statement information is used by various stakeholders such as shareholders, creditors, employees and customers in making decisions with regard to the firm, including credit decisions and/or valuing a firm’s equity securities. It also discusses how managers evaluate a company’s investments in working capital and capital expenditure projects. And finally, it discusses how a company raises capital from equity investors and lenders, and how it chooses the right mix of debt and equity to minimize it’s cost of capital.

Learning outcomes from the course:

  • Understand how economic events affecting a business are quantified and summarized in a company’s financial statements, including its balance sheet, income statement and statement of cash flows
  • Be able to analyze a company’s financial performance, benchmark its performance against peers, and determine how a company could improve its future performance
  • Learn to analyze a company’s working capital investments
  • Use financial criteria such as net present value (NPV), internal rate of return (IRR) to evaluate whether capital expenditure projects increase shareholder value

Information Systems Management

The goal of this course is to familiarize students with a wide range of issues related to information systems, with a particular focus on their technological aspects. The course focuses on e-government as a domain for exemplifying the theoretical notions introduced in the course, but the observations drawn from this particular domain can be easily generalised to other domains of interest such as tourism or IT. The relation of the course topics to the particular interests of the participants will be explored during the main module.

Learning outcomes from the course:

  • Understand the way information systems are supporting organizations and governments around the world
  • Acquire a basic understanding of the core state of the art technologies used in information systems
  • Learn about emerging technology trends

Negotiation and Dispute Resolution

This course focuses on combining lectures, role-playing, exercises and case analysis, this course will support students in developing and practicing the skills of negotiation, bargaining and collaborative processes for dispute and conflict resolution. Students will understand which techniques work best in different types of conflicts and know the strengths and weaknesses of various techniques. The course will show the elements of multi-party negotiations and joint problem-solving and apply these issues and techniques to a current international conflict.

Learning outcomes from the course:

  • Analyse their own and others’ approaches in negotiation situations
  • Prepare and devise strategies for negotiation and mediation situations
  • Reduce risk of conflict situations as well as risk of litigation
  • Apply the tools and skills acquired to perform negotiation situations commonly  encountered in their own spheres of commercial and professional activity

Entrepreneurship

This course addresses both intrapreneurs, employees and executives dealing with business opportunities as well as entrepreneurs (or those who plan to become) developing and pursuing business opportunities.

Questions that will be discussed during the course:

  1. What makes a successful entrepreneur?
  2. What are the similarities and differences between entrepreneurship and intrapreneurship?
  3. How to make money with a business?
  4. How to develop a feasible business model?
  5. How to develop and pitch a business plan?

The highly interactive course integrates content such as economics, human resource management, marketing, supply chain/operations management and finance aspects with the development of analytical and communication skills. Critical thinking and independent problem-solving techniques relevant to the analysis of business opportunities and the generation of feasible business models will be sharpened.

Learning Outcomes

By the end of the course, participants will have an overview of

  • Traits, skills, biases and problems of entrepreneurs
  • Dealing with risk and other specific entrepreneurial challenges, especially when starting up a business
  • Tools and processes lean start-ups work with
  • Understand important elements of successful business models
  • Evaluate strengths and weaknesses of a proposed business opportunity
  • Separate feasible and lasting business opportunities from less attractive ones
  • Demonstrate the ability to develop and present a business plan

Business Planning & Intellectual Property Rights

This course focuses on:

Topic A

New Media creates a new environment for evolving Business Models. The understanding of important elements of successful Business Models for inclusion in a Business Plan are important first steps to set-up a New Media Company. This unit shows how to attract capital to new Business Models, including

  • Financial Environment
  • Development of a Business Model
  • Creation of a Business Plan
  • Presentation of a Business Model
  • Preparation for funding

Topic B

For the creation of a Business Model and the successful realization of a Business Plan in the field of New Media basic know-how of intellectual property rights is essential. This unit presents all key topics, including

  • Definition of New Media and legal terminology
  • Purpose of IP Rights and their advantages and disadvantages
  • Specific IP-rights (e.g. trademark law, patent law, copyright law, etc.)
  • Contractual basics (Transfer of IP-rights, Legal basics for IP and license contracts, Negotiations)

Learning outcomes from the course:

  • Understand critical success factors for the development of a Business Model
  • Know how to create a Business Plan
  • Learn how to present a Business Model to relevant parties of the financial community in order to raise funds
  • Identify diverse IP Rights and their scope in the field of New Media
  • Develop know-how with regards to IP and license contracts and the commercial/legal value of IP rights for a Business Model/Plan
  • Learn more about the options and methods regarding contracts and procurement negotiations for software development projects in a start-up environment

Marketing Management in the Digital Age

This course focuses on the design and implementation of appropriate marketing strategies and policies. Participants will find themselves in a managerial role, having to determine the overall direction the enterprise will take with respect to the markets or segments it has chosen to compete in, and its strategic relationships in the marketplace.

Learning outcomes from the course:

  • Learn how to apply marketing concepts in a global environment
  • Enhance your knowledge with real-world examples and a selection of case studies
  • Earn broad overview of topics related to various industries and their demands in terms of marketing

Big Data & Decision Support

This course focuses on providing an overview of big data approaches and applications, and to gain a critical understanding of opportunities and limitations of big data analysis. This should help students to better assess big data analyses and tools for decision support.

Look and feel of big data projects
How is big data research different from traditional social science research?
Big data sources
How do Google and Facebook handle big data?
Data visualization & Text as data
What is machine learning?
Crowdsourcing
Computational limits of big data analysis & Methodological limits of big data analysis
Ethics and privacy 

Learning outcomes from the course:

  • Understand what Big Data is and comprehend the characteristics of Big Data
  • Know how Big Data impact different businesses and identify different sources of Big Data
  • Learn Big Data platforms and understand how Big Data is related to Data Science
  • Experience some of the technologies used to manage Big Data
  • Identify types of Big Data structured, unstructured and semi-structured
  • Compare Machine generated vs. people generated data
  • How to process Big Data and why we need Hadoop to process Big Data

Hotel Real Estate Planning & Valuation

This course focuses on covering the fundamentals of the real estate market and teaches participants how to recognize various special types of real estate as well as understand the trading potential of hotels. Focus is given to the real estate development process to help participants become conversant with the different types of valuation methods.

Learning outcomes from the course:

  • Know how to establish and evaluate the cash flow for a hotel operation
  • Understand the aspects that influence the value of properties and yields as decision making tools for investments and developments

Telecommunication - Marketing, Branding, Sales

This course focuses in Telecommunications one of the fastest growing and most competitive industries in today’s world. How to position, develop and measure brands determines the success or failure of companies. Due to the intangible nature of telecommunications products, their development, communication and distribution are inter-related and demanding tasks. During the course students will get hands-on experience from an industry expert as well as marketing insights by conducting topical case studies.

Learning outcomes from the course:

  • Develop knowledge of the marketing tools and their efficient utilization to optimize business results in a dynamic and competitive environment
  • Understand and be able to integrate new media developments into classical marketing tool set

Latest Trends in New Media & Human-Computer Interaction

This course focuses on the current trends in human-computer interaction. Based on some older examples, it shows how user interfaces improved over time, but also how new challenges continuously demanded new developments. Many ideas go back a long time, but only recent technological advances made it possible to fully harness the possibilities.

Learning outcomes from the course:

  • Understand the implementations methods and identify what is possible and when to apply it
  • Learn about the application of human-computer interaction in the interactive visual analysis of data
  • Identify the distinction between the concept of interactions to solve tasks and the concept of interactions as dealing with a certain kind of device; (2) recent developments in user interfaces; and (3) challenges and opportunities of web applications, including the blurring of human-computer interaction and computer-mediated human-human interaction

Designing Tourism Experience

This course focuses on developing a good understanding of the key concepts and principles of tourism experience design. The tools shared during the course will enable participants to be able to design memorable and authentic tourism experiences.

Learning outcomes from the course:

  • Understand the nature of the tourism experience
  • Critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences
  • Demonstrate an ability to integrate design components into a tourism experience
  • Develop evaluation criteria and evaluate tourism experiences

Strategic Marketing for Destination Marketing Organizations

This course focuses on taking a system approach and is designed to extend the users knowledge and experience in marketing to tourism and hospitality by first understanding the nature of competition within the tourism industry; second, by understanding the role of information technology; and third, by developing extensive analytic skills.

Learning outcomes from the course:

  • Critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences
  • Understand the basic tenets of the new service economy & the role of DMOs
  • Describe the role of brands and the value of place and destination brands
  • Identify how consumers experience brands in the context of their social environment, and regarding their existential self-expression
  • Comprehend the key elements of an effective destination marketing strategy

Forecasting & Benchmarking for Hotels

This course focuses on performing a detailed analysis of the existing demand, competition and perform demand projections. On this basis, revenues and expenses are forecasted, providing an estimation of cash flows for the projection period. The user will learn to read and interpret STR data reports and will review some fundamental concepts of hotel project valuation and financing.

  • Define the competitive set for a market by specifying the primary and secondary competitors, define relative competitiveness
  • Making informed estimation on the existing and latent demand, occupancy and segmentation
  • Forecasting occupancy and average daily rates for the competitive set
  • Explain implications of variable revenues and fixed costs on hotel profitability
  • Produce accurate forecasts of revenues, expenses and cash flows
  • Use the income approach to estimate market value of a hotel

Learning outcomes from the course:

  • Understanding of benchmarking and forecasting hotel performance with the objective of valuing a hotel property
  • Know how to ascertain the value of a hotel project using a built-up approach to estimating demand and resulting cash flows

Media Asset Management & Utilization

This course focuses on showing at how the management and re-use of audiovisual content is changing for the modern enterprise, highlight key technologies and trends, and examine collaboratively how future business can leverage audiovisual material and benefit from a better media management and re-use strategy.

Learning outcomes from the course:

  • Develop a deeper understanding for the importance and role of media assets within the enterprise, both as an internal benefit and as a complement to existing and new product or service offering
  • Learn how to better manage and re-use media assets in internal processes and workflows as well as part of new and extended business models
  • Understand how market and technology trends are changing classical media workflows and value chains
  • Gain an awareness of how media content will be more flexibly exchanged across organisational boundaries in the future and how creator rights can be respected
  • Know how to plan from a business perspective how to better leverage company media assets
  • Understanding of trends and developments in the online media and tourism markets
  • Respect digital rights both in the use of their companies own media assets and in the re-use of media assets acquired from other organizations

Social Network Analysis

This course focuses on the theory and methodology of social network analysis (SNA). Particular attention will be paid to the theoretical foundations of SNA and to methodological insights of interest to political scientists. Each session will consist of a lecture to be followed by a seminar and a lab. In the seminars we will discuss papers with methodological interest framed around politics related questions. In the lab sessions we will familiarise with some key software (UCINET, NETDRAW) but note this is not a software course.

Learning outcomes from the course:

Participants will be introduced to the theory and methods of Social Network Analysis. Participants are not expected to have familiarity with SNA or competence in statistical analysis beyond an elementary understanding of frequency distributions.

In this course we will:

  • introduce some key theoretical concepts underlying social network analysis
  • introduce some key methodological tools for the analysis of networks in social science research
  • demonstrate a number of different statistical packages by focusing on network descriptive statistics
  • introduce methods for data collection and how to operationalize research employing SNA

This course is intended to stimulate the intellectual curiosity of scholars and provide a guide for those wishing to dwell further in the theory and methods of SNA.

Hotel Asset Management

This course focuses on the evolution of the Hotel Industry and its Key Events:

  • History and Evolution of Hotel Asset Management and Ownership
  • The role and current state of the Profession of Asset Management
  • Macroeconomic Trends, Hotel Industry Structure and Investment Cycle
  • Key Industry Trends Impacting Hotel Asset Performance
  • Asset Management Process: Asset Management Cycle and Plan
  • Buy-Sell-Hold Decisions
  • Principles of Hotel Investment Decisions
  • Structuring Hotel Investments
  • Investment and Operating Performance Tools
  • Understanding Revenue and Channel Management: Key terms, tools and ratios
  • Understanding Hotel Management Contracts
  • Understanding Hotel Franchise Agreements
  • Understanding Capital Expenditure Decisions and Planning

Learning outcomes from the course:

  • Understand the profession of Hotel asset manager and the role of having the fiduciary responsibility to manage the lodging investment to meet the specific objectives of ownership
  • Learn about the maximization of investment value through measurable profit creation and preserved capital growth
  • Master the latest analytical tools and techniques asset managers use to create value for hotel enterprises

Creating Positive Impact in Investing and Finance

Academic Head
Full Professor
Programme Area Director for International Management

The primary aim of this course is to develop students’ understanding of the key concepts and principles of responsible and positive impact investing and finance and thus how to avoid negative environmental and social impacts or generate solutions to potential negative consequences of investing and finance.

To this effect, the course will cover the fundamentals and theories of investing and finance, the basics of commercial interaction as quantified in game theory and the consequential case for responsible investing and finance as well as opposing theories.

The focus is on raising awareness on environmental and social impacts in investment and finance based on prevailing global standards such as from the UN, World Bank, the IFC, the Equator principles and related guidelines for investing. We will discuss functional and practical impact identification, assessment approaches and management, will review the consequences for risk management, governance and business development and will then move to positive impact creation strategies and investment structures.

We will review the emerging body of thinking and application of corporate, social responsibility for public and private markets investing. Finally, we will review the course content against some overall concepts of business ethics.

Learning outcomes from the course:

  • Understand the rationale and impact of responsible financing approaches
  • Understand the rationale and impact of responsible investment models
  • Demonstrate or develop structuring skills for responsible investment and finance
  • Develop an attitude of a reflective practitioner in finance
  • Demonstrate risk management skills based on a PESTO context factor approach
  • Diagnose positive and negative impacts in investing and finance
  • Demonstrate independent thinking and exploration skills for impact identification, assessment, management and holistic value creation
  • Demonstrate understanding of the influencing factors of impacts (external) and corporate culture/governance (internal), value statements, organizational structures and strategy
  • Utilize and apply International Standards, Models and Management skills in
    responsible finance
  • Understand approaches and guidelines to responsible investing and providing capital to entrepreneurs

Competitive Analysis & Strategy

This course focuses on marketing strategy simulation where every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. Each action will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how the user will manage their product portfolio, R&D projects, positioning, pricing and distribution channels.

Users must plan not only for short-term profits, but also for long-term objectives.

Markstrat simulation is designed for teaching strategic marketing concepts and decisions, such as:

  • Market segmentation
  • Product strategies
  • Marketing mix
  • R&D
  • Finance
  • HR
  • Production
  • Distribution
  • Market research

Learning outcomes from the course:

  • Understand fundamental strategic marketing concepts
  • Experience essential marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysis and  the simulation stategy tool: MARKSTRAT
  • Master market and competitive analysis
  • Combine tactical implementation with long-term strategy
  • Broaden the long-term focus

Business Analytics

This course focuses on providing a range of practical skills that will develop their ability to effectively analyze, understand and present data in order to make informed business decisions. Utilizing MS Excel and SPSS software packages, students analyze real business data from a range of business case studies. Topics include types of data, data analysis and presentation, using central tendencies and dispersion to model business performance and risk, estimation techniques, a range of hypothesis tests including one sample, two sample and ANOVA testing, correlation analysis and regression analysis and forecasting.

Learning outcomes from the course:

  • Recognize common distinctions between quantitative and qualitative data and the limitations of such formulations
  • Identify key challenges in Research Design
  • Introduction to experimental controls and difference to that of data collected by observation and to the logic of random sampling and the importance of selection effects
  • Work on real word problem collect data and be competent with summary descriptive statistics such as: a mean, a median, a mode, and standard deviation
  • Be able to conduct graphical summaries of data and data visualization and usage of key measures of association and distinguish the appropriate use of correlation for nominal and interval data
  • Analyze tabular data of the kind commonly found in reports and understanding how data may be standardized for purposes of comparison. Being able to recognize trends and observe associations
  • Learn how to collect data using correct interviewing questions
  • Identify different survey formats and recognition of scales and scaling
  • Build an online survey to collect and analyze data using google forms and SPSS
  • Improve response rate of a survey study

Data Analysis & Decision Making

PART II

This course focuses on providing a range of practical skills that will develop their ability to effectively analyze, understand and present data in order to make informed business decisions. Utilizing MS Excel and SPSS software packages, students analyze real business data from a range of business case studies. Topics include types of data, data analysis and presentation, using central tendencies and dispersion to model business performance and risk, estimation techniques, a range of hypothesis tests including one sample, two sample and ANOVA testing, correlation analysis and regression analysis and forecasting.

Learning outcomes from the course:

  • Recognize common distinctions between quantitative and qualitative data and the limitations of such formulations
  • Identify key challenges in Research Design
  • Introduction to experimental controls and difference to that of data collected by observation and to the logic of random sampling and the importance of selection effects
  • Work on real word problem collect data and be competent with summary descriptive statistics such as: a mean, a median, a mode, and standard deviation
  • Be able to conduct graphical summaries of data and data visualization and usage of key measures of association and distinguish the appropriate use of correlation for nominal and interval data
  • Analyze tabular data of the kind commonly found in reports and understanding how data may be standardized for purposes of comparison. Being able to recognize trends and observe associations
  • Learn how to collect data using correct interviewing questions
  • Identify different survey formats and recognition of scales and scaling
  • Build an online survey to collect and analyze data using google forms and SPSS
  • Improve response rate of a survey study

Social Media Intelligence

Academic Head
Full Professor
Programme Area Director for International Management

This module focuses on the multi-faceted impact of new media and the disappearing distinction between content production and content consumption in collaborative environments. It discusses the analysis, customization and reuse of user-generated content, and how the gathered intelligence from media monitoring tools can help optimize an organization’s communications strategy. Facilitating ad-hoc communication and leveraging collective intelligence by matching similar or related users have become essential to many applications.

Learning outcomes from the course:

  • Learn about the multi-faceted impact of new media and the disappearing distinction between content production and content consumption in collaborative environments
  • Understand analysis, customization and reuse of user-generated content, and how the gathered intelligence from media monitoring tools can help optimize an organization’s communications strategy
  • Facilitate ad-hoc communication and leverage collective intelligence by matching similar or related users
  • Master the adoption of advanced Web technologies to leverage this collective intelligence for strategic positioning and stakeholder engagement, the convergence of previously disparate media, and the seamless integration of different content creation models: individual (monographs), edited (traditional newsrooms), evolutionary (Wiki applications), and automated (news aggregators).

Data Collection and Analysis

This course aims to broaden student’s data analytical skills developed in MBA Business Analytics.  The course provides students with a range of practical skills that will develop their ability to effectively analyse, understand and present data in order to make informed business decisions.  Utilizing MS Excel and SPSS software packages, students analyse real business data from a range of business case studies and financial market analysis.

Topics include risk, volatility and dynamic correlation analysis, forecasting with regression analysis, survey design and coding in SPSS, and factor analysis.

Learning Objectives

The Course learning objectives are to:

  • Allow students to become familiar with, and to download data from a number of online websites (primarily focusing on economic and financial data)
  • Enable students to effectively use MSExcel and SPSS to collect, analyse and present data in a meaningful and professional manner
  • Apply students understanding of the sampling distribution to assess investing strategies and generate buy/sell signals utilising financial market data
  • Allow students to develop dynamic correlation models on real time financial and economic variables
  • Introduce students to a range of forecasting techniques and apply multiple regression modelling in SPSS to forecast business variables
  • Introduce students to survey design, survey coding and factor analysis in SPSS

Academic Writing

PART I

Full Professor
Programme Area Director

This module focuses on the importance of writing and develops their critical reading, thinking and writing skills so that they can successfully participate in that work. At the end of the tutorial students will be able to revise their master's thesis concept based on numerous recommendations on how to research and write a thesis and on the critical discussions following their own presentations.

Learning outcomes from the course:

  • Formulate the research question and objective
  • Structure the thesis or any other research paper
  • Design, plan, and carry out research necessary for the master thesis
  • Write effectively and communicate individual research findings in the thesis document

Academic Writing

PART II

Full Professor
Programme Area Director

This course focuses on developing the understanding of the key concepts and principles of Managerial Economics.

Learning outcomes from the course:

  • Apply economic reasoning to explain (consumer/producer) behavior
  • Identify and analyze a managerial decision-making problem within an economics framework
  • Understand how markets work (in perfect an imperfect competition)
  • Critically analyze pricing decisions

Visualization Techniques for Management

Academic Head
Full Professor
Programme Area Director for International Management

This module focuses on the visualization is a key communication enabler in management. The module gives an overview on the visualization field and its methods and shows key models in information and knowledge visualization as well as contextual prerequisites for the use of visualization in management. State-of-the-art tools in information and knowledge visualization as well as proven visual methods for management will be demonstrated.

Learning outcomes from the course:

  • Understand the key benefits of visualization techniques for management
  • Know the main kinds of visualizations for the management context
  • Be aware of the risks or potential drawbacks of visualization
  • Comprehend the basic design and perception laws when using visual methods
  • Experience select tools to visualize knowledge individually and collaboratively
  • Learn about the emergent trends, tools and technologies in this domain

Principles of Consumer Behavior in Tourism

Full Professor
Programme Area Director

This module focuses on tourism and leisure organizations are very complex service industries where consumer orientation is much more needed than in old style production. This module provides basic information on actual topics in the area of Tourism & Leisure Psychology and Consumer Behavior. Psychological concepts are discussed with respect to issues of Consumer Behavior, and aspects of tourism marketing are analyzed from a psychological basis.

Learning outcomes from the course:

  • Understand the key concepts and principles of consumer behavior
  • Acquire broad knowledge and understanding of consumer psychology in general with a focus on tourism
  • Connect issues of tourism marketing to the underlying psychological concepts and processes and vice versa
  • Describe and explain consumer/tourist behavior through their new knowledge of psychological concepts

Project Management

This module focuses on developing the understanding of the key concepts and principles of methods and instruments for a structured planning of a project according to an international standardized methodology (IPMA – International Project Management Association). The use of this instruments lead to a better basis for controlling a project and bring it to a successful end.

Learning outcomes from the course:

  • Understand the key concepts, principles of methods and instruments for a structured planning of a project according to an international standardized methodology (IPMA – International Project Management Association)
  • Learn and compare key global approaches to project management
  • Implement distribution of tasks in projects
  • Comprehend risk management in projects

Managerial Economics

PART I

This course focuses on developing the understanding of the key concepts and principles of Managerial Economics.

Learning outcomes from the course:

  • Apply economic reasoning to explain (consumer/producer) behavior
  • Identify and analyze a managerial decision-making problem within an economics framework
  • Understand how markets work (in perfect an imperfect competition)
  • Critically analyze pricing decisions

Managerial Economics

PART II

This course focuses on developing the understanding of the key concepts and principles of Managerial Economics.

Learning outcomes from the course:

  • Apply economic reasoning to explain (consumer/producer) behavior
  • Identify and analyze a managerial decision-making problem within an economics framework
  • Understand how markets work (in perfect an imperfect competition)
  • Critically analyze pricing decisions
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