Assistant Professor

This course addresses both intrapreneurs, employees and executives dealing with business opportunities as well as entrepreneurs (or those who plan to become) developing and pursuing business opportunities.

Questions that will be discussed during the course:

  1. What makes a successful entrepreneur?
  2. What are the similarities and differences between entrepreneurship and intrapreneurship?
  3. How to make money with a business?
  4. How to develop a feasible business model?
  5. How to develop and pitch a business plan?

The highly interactive course integrates content such as economics, human resource management, marketing, supply chain/operations management and finance aspects with the development of analytical and communication skills. Critical thinking and independent problem-solving techniques relevant to the analysis of business opportunities and the generation of feasible business models will be sharpened.

Learning Outcomes

By the end of the course, participants will have an overview of

  • Traits, skills, biases and problems of entrepreneurs
  • Dealing with risk and other specific entrepreneurial challenges, especially when starting up a business
  • Tools and processes lean start-ups work with
  • Understand important elements of successful business models
  • Evaluate strengths and weaknesses of a proposed business opportunity
  • Separate feasible and lasting business opportunities from less attractive ones
  • Demonstrate the ability to develop and present a business plan