Course Details

Developing a strategic marketing plan, preferably for the participants own organisation includes a situation analysis, setting of objectives as well as developing strategies to achieve those objectives. As such the module includes the task of developing a positioning statement as well as the planning for execution. In this module, participants will learn about segmenting, targeting and positioning (STP-marketing) a brand or organisation. Furthermore, the module explores the instrumental strategies such as product, price, place and promotion policy.

Amit Arora - ICHM 1997

General Manager, Al Wadi Desert Resort, The Ritz-Carlton Hotel

Meet the Trainers

Date Time Duration (hours)
Friday / 18 August 10:00 AM - 5:00 PM 6
Saturday / 19 August 10:00 - 5:00 PM 2
Friday / 25 August 10:00 - 5:00 PM 2
Saturday / 26 August 10:00 - 4:00 PM 2
Total Hours 27


Tuition Fees

Enrol before 17th August and pay only AED 750
The remaining amount can be paid in two installments.

Certificate of Achievement

Issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce

Eligibility Criteria

Fluent in English language
Contact our advisors for a complete list of requirements

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Corporate and Executive Education

T. +971 4 510 1428
M. +971 52 212 2520

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About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.