Inside MBA

Would you like to study an MBA at your own pace? You don’t have enough resource (time and budget) to complete an MBA in one full stance? Would you like to take only a couple of (credit bearing) courses of an MBA that are of imminent relevance to your career? 

MODUL got you covered!! With MODUL’s Inside MBA, this is now possible…

Inside MBA allows you to choose which (credit bearing) courses of an MBA you want to take and the order of how you will take them, study an MBA with the freedom to be able to keep working and grow professionally. You may complete the MBA whenever the time is right without losing the credits earned.

Inside MBA follows MODUL’s unique rotating intake principle and incorporates core concepts, management theory and the latest case studies to reflect the current international marketplace and provide you the fundamental skills to thrive in today’s environment.

Inside MBA consists of 5 core modules and a wide range of elective courses, delivered in a friendly mode for working professionals (once a month, weekend classes) while granting you the flexibility to match your knowledge needs and study at your own pace. 

Erkka-Ville Juhana Hirvonen

Meet one of our MODULian Postgraduate students, Erkka majoring in Tourism & Hotel Development

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Programme Area Director

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Nikola Kovacevic

Account Manager
Corporate and Executive Education

T. +971 4 510 1428
M. +971 52 212 2520
E. nikola.kovacevic@modul.ac.ae

Corporate Partners

About MODUL University Dubai

Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. MODUL University Dubai is the only Austrian university in the Middle East offering 360-degree education with tourism and hospitality as its core offering, at its state-of-the-art campus located in ONE JLT, Dubai.

MODUL University Dubai offers higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies as well as foundation and professional vocational training courses.

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Leadership, Ethics & Corporate Social Responsibility

The aim of this course is to develop a good working understanding of the key concepts and principles of leadership, ethics, and corporate social responsibility (CSR). The tools shared during the course will enable participants to lead others effectively in an ethical and socially responsible manner.

Managing People, Teams, & Organizations

The course will introduce students to major concepts and issues in understanding individual behavior and managing individuals, teams and organizations. The topics covered include team building, individual differences, motivation, job satisfaction, types of teams, group dynamics, team reward systems, process and project teams, performance appraisal, mentoring and coaching. The course will emphasize experiential learning; thus you should expect frequent role playing and group exercises during the course.

Financial Management & Reporting

This course focuses on how economic events are reflected in a firm’s financial statements including a balance sheet, an income statement and a statement of cash flows. It also focuses on how financial statement information is used by various stakeholders such as shareholders, creditors, employees and customers in making decisions with regard to the firm, including credit decisions and/or valuing a firm’s equity securities. And it also discusses how managers evaluate a company’s investments in working capital and capital expenditure projects. And finally, it discusses how a company raises capital from equity investors and lenders, and how it chooses the right mix of debt and equity to minimize it’s cost of capital.

Information Systems Management

The goal of this course is to familiarize students with a wide range of issues related to information systems, with a particular focus on their technological aspects. The course focuses on e-government as a domain for exemplifying the theoretical notions introduced in the course, but the observations drawn from this particular domain can be easily generalised to other domains of interest such as tourism or IT. The relation of the course topics to the particular interests of the participants will be explored during the main module.

Negotiation and Dispute Resolution

Combining lectures, role-playing, exercises and case analysis, this course will support students in developing and practicing the skills of negotiation, bargaining and collaborative processes for dispute and conflict resolution. Students will understand which techniques work best in different types of conflicts and know the strengths and weaknesses of various techniques. The course will focus on elements of multi-party negotiations and joint problem-solving and apply these issues and techniques to a current international conflict.

Entrepreneurship & Innovation

The aim of this course is to develop students’ understanding of the key concepts and principles of entrepreneurship and innovation. Building an organization that can continuously generate and commercialize innovations is one of the core concerns of entrepreneurs and top managers.

Competitive Analysis & Strategy

Thanks to MARKSTRAT, a marketing strategy simulation game, every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels. Teams must plan not only for short-term profits, but also for long-term objectives; the name of the game is not just tactics, but long-term strategy.

Marketing Management in the Digital Age

As a result of the increasing globalization of markets and intensifying competition in many industries, the design and implementation of appropriate marketing strategies has become vitally important for the survival, growth and profitability of modern business organizations. In this course, we consider the tasks and responsibilities of senior executives in formulating and implementing marketing strategies and policies. Participants will find themselves in a managerial role, having to determine the overall direction the enterprise will take with respect to the markets or segments it has chosen to compete in, and its strategic relationships in the marketplace.

Social Media Intelligence

This course focuses on the multi-faceted impact of new media and the disappearing distinction between content production and content consumption in collaborative environments. It discusses the analysis, customization and reuse of user-generated content, and how the gathered intelligence from media monitoring tools can help optimize an organization’s communications strategy. Facilitating ad-hoc communication and leveraging collective intelligence by matching similar or related users have become essential to many applications. The course will cover the adoption of advanced Web technologies to leverage this collective intelligence for strategic positioning and stakeholder engagement, the convergence of previously disparate media, and the seamless integration of different content creation models: individual (monographs), edited (traditional newsrooms), evolutionary (Wiki applications), and automated (news aggregators).

Managerial Economics

The aim of this course is to develop students’ understanding of the key concepts and principles of Managerial Economics.

To successfully complete this course students must be able to:

  • Apply economic reasoning to explain (consumer/producer) behavior
  • Identify and analyse a managerial decision making problem within an economics framework
  • Understand how markets work (in perfect an imperfect competition)
  • Critically analyze pricing decisions

Data Analysis & Decision Making

This course provides students with a range of practical skills that will develop their ability to effectively analyze, understand and present data in order to make informed business decisions. Utilizing MS Excel and SPSS software packages, students analyze real business data from a range of business case studies. Topics include types of data, data analysis and presentation, using central tendencies and dispersion to model business performance and risk, estimation techniques, a range of hypothesis tests including one sample, two sample and ANOVA testing, correlation analysis and regression analysis and forecasting. 

Project Management

The aim of this course is to develop students’ understanding of the key concepts and principles of methods and instruments for a structured planning of a project according to an international standardized methodology (IPMA – International Project Management Association). The use of this instruments lead to a better basis for controlling a project and bring it to a successful end.

Business Planning & Intellectual Property Rights

Topic A

New Media creates a new environment for evolving Business Models. The understanding of important elements of successful Business Models for inclusion in a Business Plan are important first steps to set-up a New Media Company. This unit shows how to attract capital to new Business Models, including

  • Financial Environment
  • Development of a Business Model
  • Creation of a Business Plan
  • Presentation of a Business Model
  • Preparation for funding

 

Topic B

For the creation of a Business Model and the successful realization of a Business Plan in the field of New Media basic know-how of intellectual property rights is essential. This unit presents all key topics, including

  • Definition of New Media and legal terminology
  • Purpose of IP Rights and their advantages and disadvantages
  • Specific IP-rights (e.g. trademark law, patent law, copyright law, etc.)
  • Contractual basics (Transfer of IP-rights, Legal basics for IP and license contracts, Negotiations)

Creating Positive Impact in Investing and Finance

The aim of this course is to develop students’ understanding of the key concepts and principles of positive impact investing (and finance) and how impact is the third dimension ( complementing return and risk profiles) for successful investment. The course will create the ties to innovation and entrepreneurship, which are main target assets in impact investing. The course will look into the level of the entreprise, the entrepreneur and financial intermediaries for addressing the topic of impact investing.

Big Data & Decision Support

The goal is to get an overview of big data approaches and applications, and to gain a critical understanding of opportunities and limitations of big data analysis. This should help students to better assess big data analyses and tools for decision support.

  • Look and feel of big data projects
  • How is big data research different from traditional social science research?
  • Big data sources
  • How big is big data?
  • Big in time and space
  • How do Google and Facebook handle big data?
  • Data visualization
  • Text as data
  • What is machine learning?
  • Crowdsourcing
  • Computational limits of big data analysis
  • Methodological limits of big data analysis
  • Ethics and privacy

Latest Trends in New Media & Human-Computer Interaction

This course focuses on the current trends in human-computer interaction. Based on some older examples, it shows how user interfaces improved over time, but also how new challenges continuously demanded new developments. Many ideas go back a long time, but only recent technological advances made it possible to fully harness the possibilities. 

The goal of the course is not to learn how to implement the interaction methods, but show what is possible and when to apply it, thus focusing not on developers but on decision-makers. A special focus is placed on the application of human-computer interaction in the interactive visual analysis of data, which is considered a key element to harness the potential of big data by many experts.

Visualization Techniques for Management

Visualization is a key communication enabler in management. The course gives an overview on the visualization field and its methods and shows key models in information and knowledge visualization as well as contextual prerequisites for the use of visualization in management. State-of-the-art tools in information and knowledge visualization as well as proven visual methods for management will be demonstrated.

Telecommunication - Marketing, Branding, Sales

Telecommunications is one of the fastest growing and most competitive industries in today’s world. How to position, develop and measure brands determines the success or failure of companies. Due to the intangible nature of telecommunications products, their development, communication and distribution are inter-related and demanding tasks. During the course students will get hands-on experience from an industry expert as well as marketing insights by conducting topical case studies.

Media Asset Management & Utilization

Nowadays enterprises need to deal increasingly with the challenges that arise through the creation and management of audiovisual materials. Not only media heavy industries such as broadcasters, archives and producers – who have to react to quickly moving trends in the media landscape – but any enterprise today must deal with producing and using growing amounts of audiovisual material both for internal use and in marketing and distribution. This course will look at how the management and re-use of audiovisual content is changing for the modern enterprise, highlight key technologies and trends, and examine collaboratively how future business can leverage audiovisual material and benefit from a better media management and re-use strategy.

Social Network Analysis

This course is an introduction to the theory and methodology of social network analysis (SNA). Particular attention will be paid to the theoretical foundations of SNA and to methodological insights of interest to political scientists. Each session will consist of a lecture to be followed by a seminar and a lab. In the seminars we will discuss papers with methodological interest framed around politics related questions. In the lab sessions we will familiarise with some key software (UCINET, NETDRAW) but note this is not a software course.

Social Network Analysis

This course is an introduction to the theory and methodology of social network analysis (SNA). Particular attention will be paid to the theoretical foundations of SNA and to methodological insights of interest to political scientists. Each session will consist of a lecture to be followed by a seminar and a lab. In the seminars we will discuss papers with methodological interest framed around politics related questions. In the lab sessions we will familiarise with some key software (UCINET, NETDRAW) but note this is not a software course.

Designing Tourism Experience

The aim of this course is to develop a good understanding of the key concepts and principles of tourism experience design. The tools shared during the course will enable participants to be able to design memorable and authentic tourism experiences.

Strategic Marketing for Destination Marketing Organizations

Destination marketing has changed dramatically as the result of increasing competition and environmental change. This course takes a system approach and is designed to extend students' knowledge and experience in marketing to tourism and hospitality by first understanding the nature of competition within the tourism industry; second, by understanding the role of information technology; and third, by developing extensive analytic skills.

Health Tourism & Hospitality

The aim of this course is to develop students’ understanding of the key concepts and principles of health tourism and hospitality as a complex approach of combining wide range of health related services with travel and hospitality components.

Principles of Consumer Behavior in Tourism

Tourism and leisure organizations are very complex service industries where consumer orientation is much more needed than in old style production. This course provides basic information on actual topics in the area of Tourism & Leisure Psychology and Consumer Behavior.

Psychological concepts are discussed with respect to issues of Consumer Behavior, and aspects of tourism marketing are analyzed from a psychological basis.

Hotel Real Estate Planning & Valuation

This course covers the fundamentals of the real estate market and teaches participants how to recognize various special types of real estate as well as understand the trading potential of hotels. Focus is given to the real estate development process to help participants become conversant with the different types of valuation methods. Upon successful completion of this course, participants can establish and evaluate the cash flow for a hotel operation as well as recognize and understand the aspects that influence the value of properties and yields as decision making tools for investments and developments.

Hotel Asset Management

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Forecasting & Benchmarking for Hotels

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