Following recent trends in the UAE market, MODUL University in partnership with the United Nations World Tourism Organization (UNWTO) and under the guidance of the Ministry of Economy have developed an Executive Training Workshop on “Innovative Approaches to Destination Branding” for tourism and hospitality professionals in the GCC and worldwide.
This 3-day Executive Training Workshop, given by two international experts, will follow step-by-step practical methodology, with short presentations, discussions, debates and extensive group work and practical activities.
The intention of this approach - the transmission and usage of various tools, the expertise of the experts and participants, the discussion forums, the practical group work and the international approach - is for participants to fully understand the topic of this Workshop, to stimulate co-creation.
Global Tourism Trends
Different Brand Types
The Experience Economy
A Practical Guide to Branding Strategy
Branding Strategies in Action
Acquire knowledge on Tourism Trends
Understand key concepts on brand types, the experience economy and branding strategy
Comprehend the step-by-step process of branding strategy
Develop a brand for a destination
Define branding objectives
Position the brand and the destination to various target audience
Date: Tue. 1 May — Thur. 3 May 2018
Time: 8:00 AM – 2:30 PM
Venue: MODUL University Dubai
Address: 4th Floor, ONE JLT, Jumeirah Lakes Towers
The tuition fee of the workshop is $ 1,750.00*
This fee will cover costs for the on-site components of the programme and the provision of the workshop materials, lunch and refreshments. Costs of travel to and from the UAE, additional meals and accommodation are not included.
* Fees are exclusive of 5% VAT
MODUL University Dubai Corporate Partners